Yes, I mean, that's almost my point. I think for a big portion of the people I see in that throng of 100, the experience of going someplace, joining the crowd,

Yes, I mean, that's almost my point. I think for a big portion of the people I see in that throng of 100, the experience of going someplace, joining the crowd, getting in line for the photo angle that trends best on Instagram, then packing up and going home -- is actually a pretty mediocre experience, not a beautiful one. They'd be better off enjoying a quiet moment in their front garden.