Because if companies started auctioning off products (limited or not) people would get up in arms because the company is "completely profit seeking". https://s

Because if companies started auctioning off products (limited or not) people would get up in arms because the company is "completely profit seeking". https://solecollector.com/news/2014/12/how-much-it-costs-nike-to-make-a-100-shoe https://solecollector.com/news/2014/12/how-much-it-costs-nik... For Nike in 2014, it was $28 a pair to make. They are getting plenty of markup. They'd also lose brand good will because people would stop trying to buy if the auctions prices were out of grasp.