While the article has some interesting points, it is quite poorly written. Additionally, it creates a problem that does not exist for the purpose of pushing its

While the article has some interesting points, it is quite poorly written. Additionally, it creates a problem that does not exist for the purpose of pushing its corporate propaganda. Web 3.0 -- the semantic web -- is a legit thing. Web Design 3.0 then, by default, would almost certainly be mobile first, and thus this manufactured "need" of free positioning becomes basically irrelevant.