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I like this way of looking at it. The $15k Rolex is expensive because you’re paying them to tell other people how cool you are through branding. So when you wea
by chillacy 8y ago
I like this way of looking at it. The $15k Rolex is expensive because you’re paying them to tell other people how cool you are through branding. So when you wear the watch other people already recognize the brand and you get to flex on them.
- kamaal 8y agoI guess that works very similar to any purchase you could make in life. You don't get infinite utility for infinite money, point being its not possible you can derive more utility by spending more money forever. So after a while the utility is things like social status and wealth signaling. Apply this to things like buying a car, or a home and it makes a whole lot of sense. If you need that expensive carpet just to show off while a cheaper one could keep your feet equally warm, then at that point in time you are spending for status and wealth, not utility. In case of a watch, can your phone tell time? If so you are all set.
- AstralStorm 8y agoDepends on whom you invite in. Albeit really smart people would rent special furnishing for special occasions. Such services do exist.
- shermozle 8y agoWhich is why I pay no more than $5 for a Rolex in Bali. My favourite one has a slightly off-centre dial. Paying for that kind of quality!