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Curious - Where do you have the information fro that TAG have a smaller advertising budget than Rolex? I would've assumed the opposite.
by troels 8y ago
Curious - Where do you have the information fro that TAG have a smaller advertising budget than Rolex? I would've assumed the opposite.
- seem_2211 8y agoThat was more anecdotal than fact based.
- rwmj 8y agoBetter comparison might be Seiko / Grand Seiko, considerably cheaper than a Rolex for the same quality of watch.
- troels 8y agoOk - Thought perhaps I was missing something. The analogy probably isn't a good fit for luxury watches, which is a truly weird industry. Rolex, with their near-mythological status could probably shut down all advertisement and still sell their watches. But your original point might still be true, regardless.
- seem_2211 8y agoI disagree, most luxury pricing is weird and counterintuitive. Rolex only has a "near-mythological" status because of all of their advertising. To give another example, we all know a lot about the iPhone, yet Apple put up far more billboards and other advertising for their new phones than anyone else.