1. The article's conclusion is straight up an ad for whatever service it is that this company provides. It's so shameless, I'm almost impressed. 2. While I do

1. The article's conclusion is straight up an ad for whatever service it is that this company provides. It's so shameless, I'm almost impressed. 2. While I do like many of the "new" graphic design trends they mention, good graphic design is not always (and in fact not usually) good web design. Paper is usually a reasonable size and shape and, most importantly, is not able to suddenly change in either of those parameters at any moment. Almost every attempt at this that I've seen has been either broken, stupid or different when using viewed on smartphones and the like. If you just show me the desktop version, I will get annoyed from scrolling and zooming. If you try to slightly adjust it, you will probably end up wasting an absurd amount of screen real-estate. If you adjust it to the point where the experience is good, I'll be frustrated when I try to find the same thing on my desktop an hour later and get a completely different layout for the same URL. The fact is that you need many different designs for different mediums and while a "poster" style website could do that, anything you expect people to "browse" needs to be mostly standard and have to adapt as little as possible.