I think we're mixing requirements here. Use case 1: I need to create a new page and for many corporate sites, each new page is different than the next for the

I think we're mixing requirements here. Use case 1: I need to create a new page and for many corporate sites, each new page is different than the next for the majority of the body copy...different layout, one has a map etc. I need to choose where this page goes in the site as well. An in-context approach is very well suited. Use case 2: I just need to create a press release quickly, it always has the same template, always goes to the same part of the site and it's always the same process I go through. An in-context approach here isn't that good, you want a template approach where the user fills in some fields on a form, a title, body text, maybe image, checkbox for map yes/no etc. This isn't a page at all really, it is a piece of content that is created and using the Press Releas template, the page is created dynamically at the right point in the menu structure. They'll create the page in 30 secs and be done. There is very little point in choosing from a list of modules to insert when you're dealing with a fixed template. So you're talking about the templated approach vs the page builder approach. Neither is better or worse, just suited to different use cases.