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It means not buying from a market with sufficient competition.

• chrisseaton 8y ago
  But there is sufficient competition - you can buy no-name glasses for a few dollars. You can’t buy these specific luxury fashion brands of glasses cheaply but that just means you don’t think the name is worth it. It’s not a ‘rip off’.
  • tk75x 8y ago
    It's a ripoff because the price to quality ratio of the luxury brands are much higher than the budget brands which provide the same functionality and style as the luxury brands the only difference being there is no logo stamped on the side. EDIT: regarding the top comment of this thread, I see and agree with the argument that if you are aware and able to get a cheaper option, then you are not being "ripped off" but just making a bad financial decision of your own accord.
  • noja 8y ago
    If there was sufficient competition you would have more "luxury" brands from different companies.