I don't get what they are trying to say here. They talk about positioning and overlapping as if they are new features. All this stuff has been baked in for a

I don't get what they are trying to say here. They talk about positioning and overlapping as if they are new features. All this stuff has been baked in for a long time the hard part is making the layout adjust to multiple form factors. They show some pictures of intricately laid out shelves and all I can think about is how they are going to look when you squish them. The "free positioning" in their 3.0 illustration reminds me of using tables to lay things out precisely and having everything break when you need to change the text. Forget about providing content with a CMS. At the end of the day it's not about "better tools" it's making tradeoffs between a tight elegant design and a need to show dynamic content on a wide variety of devices.