I'm not a designer but it made me sad when I got to the end to realize this was the opinion of a web design company trying to justify itself and not a true/hone

I'm not a designer but it made me sad when I got to the end to realize this was the opinion of a web design company trying to justify itself and not a true/honest look into the future of web design. From the comments here from actual designers it seems like "3.0" is not a real thing, just a term they created to try and position themselves ahead of website design companies that doing well today when in reality they are simply one option among many that optimizes for different things. The 2 axis graph at the end felt particularly disingenuous, as did things like a screenshot for the search "design is dead", which isn't really a good formal argument for something existing. It felt far too much like creating an answer and then making up a justification to get there.