A few reasons. People don’t like paying $600 for a pair of shoes because nice ones are usually $100-200. Feels better to get ripped off by someone on the intern

A few reasons. People don’t like paying $600 for a pair of shoes because nice ones are usually $100-200. Feels better to get ripped off by someone on the internet than by Nike. More importantly, the fast sellout times create hype, which just further drive the market. These companies will make more money in the long-term because people will keep coming back to get one of these shoes that “no one else has.” Trick is that the companies do eventually flood the market