I think the bots are being used to buy the sneakers from direct sales channels (Nike, Footlocker, primary market sources) and then you'd flip them on the second

I think the bots are being used to buy the sneakers from direct sales channels (Nike, Footlocker, primary market sources) and then you'd flip them on the secondary market. Basically the direct channels will sell the shoes at "reasonable" prices but well below what the secondary market is willing to support so you can walk out the door and immediately sell them for 2X+ what you paid. You see similar things in rare craft beer releases.