I’m honestly surprised yours is the only comment so far that mentions emotions in this discussion (I also didn’t see a mention of this in the article). I think

I’m honestly surprised yours is the only comment so far that mentions emotions in this discussion (I also didn’t see a mention of this in the article). I think this is a similar situation to the often extreme costs seen in the Death Care Industry (Funeral and Mortuary services), just with the opposite end of the emotional spectrum being taken advantage of. People get invested in what they think society sees as necessary or appropriate and are driven by an emotional high/low into not really thinking about what they (or their passed loved ones) really want. They are driven by the emotional state to ignore expense and do whatever they can to convince both themselves and others of their feelings/intent, be that the love and promise of a new marriage, or the love and respect for someone who has passed.