Not everybody, just upper management all the way to Zuckenberg including. They set the moral bars in projects they focus on, and most people just follow. Since

Not everybody, just upper management all the way to Zuckenberg including. They set the moral bars in projects they focus on, and most people just follow. Since name above is quite far from moral person from most news I was able to see related to him/FB, what you state is most probably correct.