"Bigger images" go both ways - you can find yourself held to standards and prey to expectations that you don't want. I've seen this a lot in hobby industries -

"Bigger images" go both ways - you can find yourself held to standards and prey to expectations that you don't want. I've seen this a lot in hobby industries - guys working out of a tiny rented space in a office park find themselves wondering why their customers think they're a big company with a lot of money. This is inevitably due to their trying to look "professional", which tends to be a mingling of actual professionalism and aping the promotional styles of larger companies.