3 ms·
This is just positive PR now that Spotify is publicly traded. It's not a serious indication of their success in this market. This truly just means that 1 milli
by r_singh 8y ago
This is just positive PR now that Spotify is publicly traded. It's not a serious indication of their success in this market.
This truly just means that 1 million people in India "downloaded" the app: a good share who were waiting for it and wanted to pay and a great share that are using it since it's also offered here for free. Plus there's already strong competitors with cheaper services and a lot more songs (including Apple Music).
If Spotify's only USP will be its song discovery, I doubt they'll get a lot of Indian users to switch just for that.
- Gpetrium 8y agoThe goal is likely to show that they are managing to penetrate the competitive Indian market, a valuable market to be in, in the long run. Whether they are able to remain competitive is another matter.