Because Resisting China is so iconic, it now becomes Google's identity. Now they have some pragmatic board members what to go into that market once again, but f

Because Resisting China is so iconic, it now becomes Google's identity. Now they have some pragmatic board members what to go into that market once again, but find themselves unable to do so, because it is enshrined by many of its employees as its glorious legacy. I'd say forget about Chinese market, let aside Google's own identity struggle, Chinese government, under Xi, is much more stringent about its iron fist control over internet. Also the internet demographics have evolved. When Google quits China, it was hailed by many secretly as hero, now the ultra-nationalist new generation of netizens will welcome Google by their endless outrage against Western hypocrisies. To them, Google isn't the gold child of Western technologism, it is just a homeless dog who is disliked by its new master.