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I currently work at a marketing agency, and there's an entire team of people that fit your background, although not usually nearly as heavily technical as your
by cosmie 8y ago
I currently work at a marketing agency, and there's an entire team of people that fit your background, although not usually nearly as heavily technical as your history.
They're pretty much all VP-level or above, and have titles related to Digital (Strategy|Innovation|Transformation). They primarily serve two roles:
1) Public speaking/Networking. A huge component of their role involves speaking engagements and demonstrating competency/thought leadership. Which interplays both their personal branding and splashes back on our agency's branding.
2) Thought leadership with clients, usually marketing teams, that want to integrate stuff like chatbots into their marketing efforts, machine learning, improving website experiences, etc. For traditional companies that don't sell direct to consumers, a lot of stuff that seems trivially easy to measure and optimize becomes incredibly difficult, because you're measuring through proxy metrics and indirect aggregate figures from retailers and fairly complex multi-party logistics.
These people rarely do much actual coding, but they'll essentially be the visionary/solutions architect for these projects, and own them from client pitch through to post-engagement follow up. As well as use them as case studies to pitch similar work to new clients.
Your experience running your own consultancy as well as your public speaking chops would be a significant advantage for these types of roles. And your active technical competency would be perfect for the subset of engagements which have aggressive and potentially antagonistic IT teams that you need to get on the good side of.
Pretty much every large marketing agency has these types of roles, but you generally only work your way into them via networking. It's a potential area to look at, though.