> all the company cares about is: "Is it fast enough so that people still buy/use the product? Studies have shown that is not the case. Amazon found that ever

> all the company cares about is: "Is it fast enough so that people still buy/use the product? Studies have shown that is not the case. Amazon found that every 100ms of latency cost them 1% in sales. Google found that 400 milliseconds means a nearly 0.5% decrease in search sessions. So yes, a 5% speedup in an application could be an enormous win for a company.