It's omitting a lot of context. Article 13 (and 11) is heavily inspired by pre-existing laws and drafts in Germany (and France), which are heavily lobbied by p

It's omitting a lot of context. Article 13 (and 11) is heavily inspired by pre-existing laws and drafts in Germany (and France), which are heavily lobbied by print publishers (much like US copyright law legislation is heavily lobbied by the MPAA and RIAA). So while the changes aren't as controversial in Germany (although e.g. the Leistungsschutzrecht is still fairly recent and controversial) they're not likely to be as easily accepted throughout the rest of the EU. Of course the obvious caveat is that MEPs don't necessarily vote in alignment with their country's population. Because of the lower voter turnout they have fewer constituents while they're also a more lucrative target for industrial lobbying.