Indeed. Casio is one of my favorite brands in electronics because they have been so reliable about doing cost reduction without compromising the core device fun

Indeed. Casio is one of my favorite brands in electronics because they have been so reliable about doing cost reduction without compromising the core device functions. For example, when they do a high end keyboard, which seems to happen about twice a decade, the key features are soon brought back down to their low end models, meaning that at any given moment their offering is most likely biased towards the cheapest of the range, with a bit of price differentiation on features. Casio is a well-established brand and gets the benefits of scale, but that only makes some parts of the job easier. They still have to carve out market share one product at a time, like everyone else, and they don't do it through the expensive flagship pieces.