I never thought I'd say it but Google paying up to $4 or 5b for Twitter kind of makes sense. Google badly wants a "social media" win. Twitter, for better or f

I never thought I'd say it but Google paying up to $4 or 5b for Twitter kind of makes sense. Google badly wants a "social media" win. Twitter, for better or for worse, is the cheapest household brand name of social media. I've personally found much value from searching archived Tweets via twitter & google which suggests that Google could monetize that asset, as they've done with YouTube, and turn this into a huge win since selling ads is such a core competency. On the other hand, Google's biggest aquisition win - YouTube - they got for a relative "steal" at ~$1.65b in an ALL stock transaction, which you know isn't going to happen with Twitter. http://mashable.com/2010/07/09/google-social-media-attempts/ http://mashable.com/2010/07/09/google-social-media-attempts/ - Google's history of social media attempts