The outfits doing this don't tend to be the wealthiest and won't be spending insane amount of money with Google anyways since they're relying on phone advertisi

The outfits doing this don't tend to be the wealthiest and won't be spending insane amount of money with Google anyways since they're relying on phone advertising. And anyways, Google isn't some new organization struggling to keep the lights on. They're pretty far in the black and they can afford to forgo a little bit of revenue if it means they can improve their product moat.