And not helped by placating BI vendors conflating "real time" (with a precise technical definition) with something akin to "zero friction" self service analytic

And not helped by placating BI vendors conflating "real time" (with a precise technical definition) with something akin to "zero friction" self service analytics platforms (you can start to answer a question as soon as you can conceive it.) Cf https://www.sisense.com/blog/dont-real-time-analytics-insights-already-late/ https://www.sisense.com/blog/dont-real-time-analytics-insigh...