IMO, the comparison would be valid if beardguru.com was running an ad on HN (or if ABC's episode was all about beardguru.com, instead of a offhand comment by a

IMO, the comparison would be valid if beardguru.com was running an ad on HN (or if ABC's episode was all about beardguru.com, instead of a offhand comment by a character). Also, most of the traffic from HN would probably stop at chrisfinke.com.