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What sounds better to a potential customer: "This technology eliminates the need for dealing with printer drivers" or "This technology standardizes printer driv
by jamesaguilar 16y ago
What sounds better to a potential customer: "This technology eliminates the need for dealing with printer drivers" or "This technology standardizes printer drivers?" If I'm the salesman, I'm going to go with the former. It's not even really a falsehood from the perspective of someone who would have to install the drivers.
- jasonlotito 16y agoIt's a falsehood when you leave out the part where it only works with very specific printers that support your new driver.
- jamesaguilar 16y agoSince that part was not left out, I don't see what the problem is.
- gloob 16y agoI'm not particularly interested in debating the honesty or lack thereof of the advertising. I just want to say that I'm glad that Apple's innovations will allow us to leave behind the old world where you had to either desperately hope the printer would work with you or fight with drivers, and enter a brave new world where you have to either desperately hope the printer will work for you or fight with drivers.