One of the key balances we have to have with big data is to not let our personal biases and hubris blind us to believe in incomplete formulas/solutions simply b

One of the key balances we have to have with big data is to not let our personal biases and hubris blind us to believe in incomplete formulas/solutions simply because it follows our preconceived notion of ourselves, the tool (big data in this case), etc. What if you look at non-frontier industries where utilizing frontier know-hows can create a competitive advantage?