Well that is because collage papers are supposed to be written in third person to remove biasing the user by framing them in the situation. You are also not sup

Well that is because collage papers are supposed to be written in third person to remove biasing the user by framing them in the situation. You are also not supposed to use, I, we, or us. You should never refer to the reader, author or researcher as an entity in of personal reference. In academic papers you are providing information not framing a story to build character development. It can seem kind of steril but it is done for a reason. That said, in the real world, you generally want to bias the hell out of the reader. Patio11 made a suggestion on a article once in which he suggested flipping all the we's of the article to you. I went back and reworked some marketing material I had to reflect that suggestion and was amazed at how compelling the once boring text became. The reason was simple it framed the reader in the conversation.