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I just love it when I enter a store and someone who followed me go tell the seller all the shops I visited, what I shopped, for how long, what I searched and wh
by _threads 8y ago
I just love it when I enter a store and someone who followed me go tell the seller all the shops I visited, what I shopped, for how long, what I searched and what I read
We have to stop this non-sense, and stop calling this « innovation »
- spiderfarmer 8y agoThis absolutely doesn’t do that though.
- eurticket 8y agoSurely someone will, has and is. As over arcing as the first comment seems, I'd tend to agree.
- oliwarner 8y agoNo, this absolutely does form part of the marketing loop. Profiling visitors based on their referrer to —quoting TFA— "show relevant content" is exactly this sort of creepy nonsense that leads to you (store owner) knowing where I do my research and being able to infer more about me than I've explicitly told you.
- spiderfarmer 8y agoTo me just using referral data is not creepy at all. All this script does is keep track of where people are coming from. It's not using questionable tricks, it's not building profiles and it's not combining or using other data. All it know is you're an anonymous visitor that came through source X.
- oliwarner 8y agoJust using it for what? We're arguing slightly different things. Sure, guns don't kill people. Referrer as an aggregate statistic, on its own is pretty harmless. This script doesn't even phone home on its own. But it's what you do with that data. How you collect it. What you collect with it. How you aggregate, or infer from it. Modern sales funnelling and marketing is all sold around targeting users. That's what this all feeds into.
- spiderfarmer 8y agoReferrer data has a lot of non-shady uses and it is really useful. That's why we have GDPR, so we can use referrer data as intended by preventing people from combining data. Also, I don't think you can equate this with guns. Try equating it with metal. Yes, you can make it into a gun, but you need to have lot of different things in place before you can use it to do harm. Referrer data is completely anonymous. If you want to combine it into a profile, you need layers and layers of complexity and other data before you have something you can use it to target users based on their interests. With GDPR, this is illegal without consent anyway so I think you're overreacting.