I dunno, if you read, say, "Merchants of Attention" or some other history of marketing, you'd not find any mention of Aristotle, but a whole bunch of snake oil

I dunno, if you read, say, "Merchants of Attention" or some other history of marketing, you'd not find any mention of Aristotle, but a whole bunch of snake oil salesmen and cousins of Freud. Maybe "programmers" know something you don't.