You sparked a lot of comments in this post. Thank you for explaining these concepts to me, I have not heard of the aesthetic usability effect. I will read into

You sparked a lot of comments in this post. Thank you for explaining these concepts to me, I have not heard of the aesthetic usability effect. I will read into this as I am curious what it is now. To be clear, I do value design. I think design is important and I write that out in the article that I value design. What I struggle to value are redesigns, that is, complete redesigns of a UI - instead preferring incremental updates of the UX that is necessary to use the product or application. Thank you for the work that you've done, as I'm sure you have had a great impact on the customers you've directly and indirectly served. Continue to do design, because if it were up to me, nothing would look good at all. Cheers.