> Observers must believe the nonconforming individual is both aware of the norm and able to conform to it, but deliberately decides not to. A nonconforming beha

> Observers must believe the nonconforming individual is both aware of the norm and able to conform to it, but deliberately decides not to. A nonconforming behavior that seems unintentional or dictated by lack of a better alternative—such as ragged clothes on a homeless person—will not lead to a positive impression. This part is super interesting. You need to be able to wear the baseball cap and jeans while letting people know that you _could_ be wearing a fancy suit if you cared about their norms.