Those models are usually generic faces. A celebrity endorsement is not quite the same as a modeling gig. Modeling demands only a certain tailored aesthetic expe

Those models are usually generic faces. A celebrity endorsement is not quite the same as a modeling gig. Modeling demands only a certain tailored aesthetic experience. Kidfluencers are having their entire lives and privacy sold out from under them before they are old enough to understand what that means or make that choice for themselves. On the flip side, the advertisements are much more like product placement in kids shows than an ad on TV or in a GAP. How uncomfortable are you with Cookie Monster eating a specific brand of cookie?