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To address your last comment first: For any business to succeed, you have to match yourself with someone that complements your skills. If you recognize you are
by aerophilic 8y ago
To address your last comment first: For any business to succeed, you have to match yourself with someone that complements your skills. If you recognize you are week at executing, you need to find someone that is good at executing, at least if you want to start a business around one of your ideas.
However, if you go this route, PLEASE have realistic expectations on what you are contributing vs what they are contributing.
A great executer with a poor initial idea will still succeed. A poor executer with even the greatest idea in the world will not (with the caveat that luck always plays in things like this).
Therefore, it will not be an equal partnership, not by a long shot. Hypothetical experiment: you get person X to join you, and they do a amazing job, building the company and it is wildly successful. You can argue that X person would not have even looked here if it wasn’t for me. Yes, you would be right, but that is a very small percentage of why it was successful.
To answer your questions directly:
1. I think that in your founding teams you Gould always look at two things: 1. What someone is immediately bringing to the table (effectively capital), and 2. What you expect them to bring over time (and you can choose your time horizon for that second piece). If you only are going to be giving the idea, and not be the one developing it to make it real, you need to understand that is a capital investment. Whereas the person(s) executing are going to be providing value over time. It is important that a cap table reflects the relative value of these things, and that people agree on that value (and there are mechanisms to reallocate as needed). Otherwise things can go bad fast.
2. Expand on stealth startups/labs
While I don’t have direct experience with this one (I never did a stealth startup). What I have observed in stealth startups is that generally they have a “reason” to keep quiet, and it is rarely the idea itself per se. Usually it is because they want to do one of the following:
- build up hype/exclusivity (Segway, Magic Leap)
- try to “find market fit” before doing significant publicity
- in very rare cases, they are trying to protect the idea because it is “so obvious” and easy to copy, and therefore they are trying to give themselves as much of a head start as possible
3. Finally for your last question, I would argue that you aren’t 100% idea at that point, you have done some execution. The question would be how people would value it. But just to give some perspective, there is a reason very few startups are valued particularly high at the onset. Even the greatest startups rarely exceed the low single digit millions for initial valuations, and those are the ones that have already done a fair amount of work. So use that to be realistic about how much an idea is “worth”, even if it is a fantastic one.
Hopefully I am not putting too much cold water out there, but given the rates of startup failure, I would rather you have a realistic view of the world than waste time/resources otherwise.