>And what happens if you think of a great idea six months from now? You can’t run around and add a button to these things. No, you create a new product with th

>And what happens if you think of a great idea six months from now? You can’t run around and add a button to these things. No, you create a new product with the new buttons and sell something different to your competitors, now all the phones look the same, on top of that you have only 2 Operating systems to choose, there used to be creativity in the design of devices now they cycle from round edges to square and back.