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Here's a few ways to get a peek at a company's culture, particularly how they interact with customers and how customers perceive them: 1. The company's respons
by troydavis 8y ago
Here's a few ways to get a peek at a company's culture, particularly how they interact with customers and how customers perceive them:
1. The company's responses to public issues/tickets/discussions (on GitHub issues/pull requests, a support forum, whatever). Do employees provide thoughtful replies or frustrating form letters ("Great idea! Please vote for your feature request here:")? Is the person responding actually qualified to answer? Where appropriate, does the individual's personality come through or does the reply feel perfunctory or rushed? Do issues ever get closed, and when they do, is a useful explanation provided?
2. Twitter interactions between the company and users. Search Twitter for "to:companyname" for replies and "@companyname" for all mentions. Depending on the company, searching Reddit for the company or product name(s) may also turn up interactions.
3. Search engine keyword research/planner tools. What other words/phrases are used alongside the company or product name? Google and Bing both now restrict their tools, but many third-party planners are public and some include things like inbound link pages. (For a less-complete view, check which phrases are autocompleted in Google and Bing's search form input fields.)