> That doesn't make those reasons objectively correct. You don't even need to appeal to some 'objective correct' standard. You can just look more basically at

> That doesn't make those reasons objectively correct. You don't even need to appeal to some 'objective correct' standard. You can just look more basically at "what is the purpose?" Usually, it's "increase sales". So... determine baseline metrics, perhaps implement some testing to see what changes have what effect, and then push forward a larger redesign effort if the tests moved towards the goal/purpose. Perhaps the goal is 'reduce number of clicks'. Is that really important? Or is it 'reduce user frustration'? How will you measure that? "Reduce page load time" - should be pretty easy to measure, but will it have an impact on other things (sales, support, etc)? People may have 'good reasons' for a redesign. Without a measurable goal, they're a waste of time, imo, and I've often seen them do more harm than good (measurable harm, like reduced sales, customer drop off, etc). But hey - those front page pictures looked really nice in the photoshop mockups sent over...