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Can you elaborate here? Testimonials, case studies, reviews, and other forms of social proof definitely have a huge impact on conversions, so I’m curious about
by ryanwaggoner 8y ago
Can you elaborate here? Testimonials, case studies, reviews, and other forms of social proof definitely have a huge impact on conversions, so I’m curious about how it can be done better in your view, or if the entire idea is anathema to you.
- hopler 8y agoThe vast majority of people are dumb, so doing things that smart people hate is necessary for business success
- simonebrunozzi 8y agoFor me personally (and probably NOT for customers in general), seeing a $FIRSTNAME $LASTNAME.charAt(0) is a negative (e.g. Laura T., Tom B., Frank S., etc), and seeing something that looks like a stock photo is also a negative. These two things combined together make me doubt that the customer reference might be fake (and nobody is ever going to challenge it!). Instead, tell me something like "$RealFirstName $RealLastName, VP Product, $RealCompany", and I immediately believe you.