Ive done this for more than 20 years too and i dont think the article is as wrong as you seem to think. In general designers seem to think that design is a much

Ive done this for more than 20 years too and i dont think the article is as wrong as you seem to think. In general designers seem to think that design is a much more important aapect than it actually is. Sucessful redesigns arent about improving the percieved value or respect the work outside your own department. They are about solving specific problems that hinder business to be optimal. When you start asking people to respect your work as a blanket statement, you lose mine.