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People aren't using those sites because of their UIs, but because of the content they offer. UI isn't the only factor, but it is a necessary factor.

• logifail 8y ago
  > UI isn't the only factor, but it is a necessary factor. Necessary for what (or for whom)?
  • Retra 8y ago
    A UI is necessary for users to use your product. That doesn't mean the UI is your product.