Loved this article! It seems like the validation step was flawed, here are some hypothesis: - they didn’t validate enough to understand the real requirements

Loved this article! It seems like the validation step was flawed, here are some hypothesis: - they didn’t validate enough to understand the real requirements - they misinterpreted the segment - they charge too late - they hit a behavior wall The biggest takeaway I get from this reading is that it’s really easy to fool yourself with customer feedback (even if you are a serial entrepreneur - Josh has founded so many businesses before!). Even when your customers say that your idea is fantastic it doesn’t mean that it’s true or that you should build it. i.e. Reading the customers, thus the market is the hardest part of our job.