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In my opinion, there's a significant marketing opportunity for lab grown diamonds - a not for profit that makes beautiful artificial pieces that cost just as mu
by reitzensteinm 8y ago
In my opinion, there's a significant marketing opportunity for lab grown diamonds - a not for profit that makes beautiful artificial pieces that cost just as much as one that's mined, and with the cost difference pays for a significant amount of charity.
Rather than a shameful knockoff, it should aim to draw attention to the fact that it is what it is.
While not universal, I think a $5k artificial ring that looks great and also comes with a story of saving a life on Watsi or building a well in a village would be a compelling product to a substantial number of people.