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Amazon’s Project Zero will let brands remove fake product listings
- jaggederest 8y agoSeems a bit late. Counterfeits have been rampant since 2015 at least.
- justinjlynn 8y agoBetter to be late at addressing problems, than never. Though, it remains to be seen whether or not the problem is worse than the cure. Co-mingling of inventory from multiple suppliers is a huge threat to the security of the supply chain, and I don't see how permitting vendors to remove listings without going through an existing oversight process will address that.
- dragonwriter 8y ago> Better to be late at addressing problems, than never. This doesn't actually address the FBA commingling counterfeit problem, so it is both late and misdirected.
- dogma1138 8y agoHow would it help to combat counterfeit items that end up in the sold by amazon category trough their supply chain? Also I’m not entirely stoked about a DMCA claim like system for physical products, I have a feeling that it will be abused by some manufacturers of expensive crap to combat just as good cheap crap that don’t necessarily fall under counterfeit.
- taurath 8y agoThen those that are selling just as good cheap crap can make their own brands and do better. I’ve been burned every time I get a fake product, either the shirt doesn’t fit, SD card doesn’t work, the quality of the fabric is crap, etc.
- chx 8y agoThis doesn't solve the co-mingling problem which would immediately solve a lot of issues...
- dalfonso 8y ago>Additionally, Amazon is offering an optional product serialization service for companies that would have them put a unique, Amazon serial code on their products during manufacturing that will then allow Amazon to scan and confirm that a given products is authentic before it ever leaves a warehouse. If the manufacturer opts in to this serialization, as a customer, co-mingling wouldn't be an issue. If a co-mingled counterfeit item gets picked, it wouldn't leave the warehouse. The Amazon worker would then put the counterfeit item to the side and find a genuine one. For the manufacturer/Amazon, it would still be difficult to find who shipped the fake item.
- chx 8y agoBut this is only for a select few companies , isn't it?
- masonic 8y ago... because it's impossible to just copy the serial code, too?
- NikkiA 8y agoMaybe it's a use-once uuid-like code like things like gift cards use?
- rasz 8y agoAmazon should be doing this to ALL of their inventory, marking where particular item came from for the purpose of following up post fake discovery. Instead Amazon gets to point finger and blame bad bad manufacturers not bothering to do Amazons job.
- berbec 8y agoPlease make SanDisk one of the initial brands. Fake sd cards are the bane of my Amazon exisrance.
- evanweaver 8y agoI just bought a bunch of these; how can you tell?
- beenBoutIT 8y agoManufacturers need an easier way to sell and ship directly to the end customer, without Amazon in-between. That, combined with an unbiased 'directory' site that has legitimate customer reviews will be the end of Amazon and counterfeiting.