It allows a store to open where it might not have been profitable or possible. It saves you money by allowing the retailer to lower prices. Imagine being able

It allows a store to open where it might not have been profitable or possible. It saves you money by allowing the retailer to lower prices. Imagine being able to open a Walmart Supercenter in the middle of, say, San Francisco(like that would ever happen but anyway). They'd never be able to afford the real estate for a traditional supercenter, but they might be able to afford a super-tower.