This is a network game, so market share is everything. Market share means drivers stay busy and make money. Market share means riders don't have to wait a long

This is a network game, so market share is everything. Market share means drivers stay busy and make money. Market share means riders don't have to wait a long time. Uber gave massive discounts for a long time to establish their market share, and it suited their long-term vision just fine. Same strategy seems to be working well for Lyft, too.