Economics 101 teaches us that markets are supposed to be based on “informed consumers making rational choices.” If we had a market system like that, then a tele

Economics 101 teaches us that markets are supposed to be based on “informed consumers making rational choices.” If we had a market system like that, then a television ad would consist of, says, General Motors putting up information saying “here’s what we have for sale.” But that’s not what an ad for a car is. And ad for a car is a football hero; an actress; the car doing some crazy thing like going up a mountain or something. The point is to create uninformed consumers who will make irrational choices.