Semantics are important here. 'User' connotes more agency than can be expected. I find that 'subject' is more appropriate than 'victim' but we should agree that

Semantics are important here. 'User' connotes more agency than can be expected. I find that 'subject' is more appropriate than 'victim' but we should agree that 'user' is the wrong word. The media can do better, and these companies have to do better.