It probably does have a larger margin, you'd be shocked at how little it costs automakers to add some features / content. IIRC, an Escalade's interior costs ~$1

It probably does have a larger margin, you'd be shocked at how little it costs automakers to add some features / content. IIRC, an Escalade's interior costs ~$1,000 more to manufacturer than a Suburban's interior. The rule of thumb in trucks is that interior upgrades usually carry a 75%-90% margin for the manufacturer - in some cases, the lower trims actually cost more to build because they're such low volume configurations that the complexity in the supply chain / manufacturing process costs more than the savings of cheaper goods.