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Every store charges $199.99. The intention is to affect you differently than $200. What would happen if a retailer said "We want a straight forward relationsh
by artsrc 16y ago
Every store charges $199.99. The intention is to affect you differently than $200.
What would happen if a retailer said "We want a straight forward relationship, and not to manipulate you, so unlike the bad guys we are providing straight forward pricing"?
- Jach 16y agoNot every store does ".99". The companies that charge ".99" or similar are trying to hook you in on a good deal, while the others that round it naturally are trying to hook you in on a good quality product. Since most consumer products are just pointless (shiny!) crap I think we see more of the ".99" used. :)
- chromatic 16y agoSome stores use the cent portion to encode extra information: 0.87 indicates a clearance item, 0.55 indicates a refurbished item, 0.20 indicates a damaged item, and so on.
- ookblah 16y agoOn a tangent, does this usually affect everyone in the same way? i ask this b/c right now i'm debating w/ my co-founder over some pricing and he wants to do the $0.99 thing and I want to do flat. The argument is that it sounds more enticing if you knock off the 100th percent, psychologically, which I can see that POV.
- WalterBright 16y agoThe original point of the .99 pricing is so that the cashier needs to open the cash register to make change, thereby producing a record of the transaction. It reduced theft by the cashiers.