Ironic that we've made it to that place, given that one of the huge differentiators in the early generations of iPhone was how it was advertised. The carrier ad

Ironic that we've made it to that place, given that one of the huge differentiators in the early generations of iPhone was how it was advertised. The carrier ads flogging alternatives showed 3D models of the devices whizzing around the screen (the emotional play), while Apple's iPhone advertising actually showed the UI; they showed what it looked like to use it and showed it being used to do something useful.